I got a promotion… YAY!

I love it, except I’m busy.  Really, really, really busy.  I haven’t got to update my posts in a while because of this.  I’ll try and catch up some!

I started a new class, corporate identity.  When I first registered, I groaned with a foreboding sense of boredom.  I’m a person who’s heavily stimulated by the creative aspect of graphic design, not so much the business part.  I was pleasantly surprised though, because I’m actually learning a lot of really useful info!  As a bonus, the professor helped make the class as un-boring as possible!  I got to focus a lot of my projects inwardly, and used my assignments to focus on working on a brand logo and potential plan for a brand standard for my future company.

Week 1- was mostly evaluating logos.  Let me tell you, I had no clue how to do this starting out.  I’ve always been the girl in art class who put everything I had into a logo, only to have it spurned in honor of the guy who spent 5 minutes on his.  A little jaded, I wasn’t looking forward to this.  I learned that thought and progressive reworking is required, but overworking and over loading a logo is just as bad if not worse.  Keep it simple and smart.

Week 2 - we delved more into evaluating other companies logos, and began thumbnailing for our own logos.  I decided to redo the logo for this site, www.foxesdin.com, because the original logo I came up with was less than impressive.

Original foxesdin logo:

New logo thumbnails:

Week 3 – This week we did some research on color and it’s effect on logos and how the company is perceived based on the colors of it’s logo.  Played around with color choices and logo designs some more in illustrator:

Week 4- Did some work on copyrighting, brand manuals, and final work on our logos.