PROJECT 3: CONCEPT DEVELOPMENT
Research Piet Mondrian
In your third project, you will use a grid to organize a layout in which you will use various “colors” of the same typeface as design elements. You will need to research the artwork of the famous Dutch painter Piet Mondrian. This may be done easily over the Internet. Be sure that you look at his later, neoplastic works. Some examples are shown at the right.
Piet Mondrian used a grid to organize these paintings, and his art has been a source of inspiration for many successful designs. You will use his paintings as inspiration for the grid in your next project.
Research a Type designer
Another piece of this week’s assignment is to research a famous type designer. Please select someone not already written about in our text. The best way to go about doing this is to select the typeface that you would like to use for this project, find out who created it, and research the creator. You should be able to do this research fairly easily over the Internet as well as from books and magazine articles. From your research, generate copy about your type designer and the typeface(s) he or she created. A paragraph or two should be sufficient.
This assignment turned out to be easier than I thought it would be. Look up Mondrian’s work, pick a typography designer, and then just go with it. I included the font blocks with and without Mondrian’s work in the background. The designer I chose to go over is Jos Buivenga. He is a contemporary type designer. Here’s the info you will find in my font blocks:
Jos Buivenga lives in Arnhem (the Netherlands) and began studying typography at the Academy of Arts Arnhem. His first typeface, “Delicious,” was finished in 1996. After that, his fonts were listed on Vitaly Friedman’s 25 Best Free Quality Fonts. Now he is a type designer with a blog at http://exljbris.wordpress.com/ and a twitter at http://twitter.com/exljbris. The font I chose, Diavlo, contains 5 weights: Light, Book, SemiBold Medium, Bold and Black. The font supports these languages: Latin / Central European / Croatian / Romanian / Icelandic / Turkish / Esperanto.
The font used in all of the designs is his Diavlo. You can find more about this specific font as well as a free d/l at http://www.josbuivenga.demon.nl/diavlo.html.
THUMBNAILS:
Which ones are the most successful?